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Beyong branding : how savvy marketers build brand equity to create products and open new markets

By: Publisher: Kuala Lumpur : S. Abdul Majeed , 1993Description: xvi, 213 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1557384282
Subject(s): DDC classification:
  • 658.827 23
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 658.827 MAR (Browse shelf(Opens below)) 626584 Available A00044976
Book Perpustakaan Awam Sungai Petani Pinjaman Dewasa 658.827 MAR (Browse shelf(Opens below)) 626586 Available A00416654

Includes bibliographical references (p. 201-203

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