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Beyong branding :

Marconi, Joe,

Beyong branding : how savvy marketers build brand equity to create products and open new markets - xvi, 213 pages : illustrations ; 24 cm

Includes bibliographical references (p. 201-203

ISBN: 1557384282

Subjects--Topical Terms:
Brand name ; Brand choice ; Product management

Dewey Class. No.: 658.827

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