Advertising and Promotions : An Integrated Brand Approach / Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger Kaufmann

By:

Semenik, Richard J [author.]

Contributor(s):

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780538479868

Subject(s):

DDC classification:

23 659.1

Summary: The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Perpustakaan Alor Setar			Pinjaman Dewasa	659.1 SEM (Browse shelf(Opens below))				H051752	Available			A00748752

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Previous	659.1 ROT Advertising in contemporary society	659.1 SCH Keperluan strategi pengiklanan	659.1 SEI Advertising pure and simple	659.1 SEM Advertising and Promotions :	659.1092 LAW A big life in advertising	659.109595 MOH Periklanan :	659.111 DVA How to reach & impress your target audience	Next

Previous edition: published in 2009 under title: Advertising and integrated brand promotion
"International edition"--Cover

Includes bibliographical references and index.

The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results

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