Advertising and Promotions : (Record no. 199346)

MARC details
000 -LEADER
fixed length control field 02010nam a2200349 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250408112109.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250408t2012 -usao e 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538479868
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Feature heading SEM
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.,
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising and Promotions :
Remainder of title An Integrated Brand Approach /
Statement of responsibility, etc. Richard J. Semenik, Chris T. Allen, Thomas C. O'Guinn, Hans Rudiger Kaufmann
250 ## - EDITION STATEMENT
Edition statement Sixth Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mason, Ohio :
Name of producer, publisher, distributor, manufacturer SOUTH-WESTERN CENGAGE Learning.
Date of production, publication, distribution, manufacture, or copyright notice 2012
Date of production, publication, distribution, manufacture, or copyright notice ©2012
300 ## - PHYSICAL DESCRIPTION
Extent vi, 709 pages :
Other physical details colour photographs ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: published in 2009 under title: Advertising and integrated brand promotion<br/>"International edition"--Cover
General note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results<br/>
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Topical term or geographic name entry element Advertising Advertising media planning
Topical term or geographic name entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.,
Relator term author.
Personal name O'Guinn, Thomas C.,
Relator term author.
Personal name Kaufmann, Hans Rudiger,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 22/04/2025   659.1 SEM A00748752 22/04/2025 Book