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Essentials of Marketing : A Marketing Strategy Planning Approach / William D. Perreault Jr., PhD UNIVERSITY OF NORTH CAROLINA , Joseph P. Cannon, PhD COLORADO STATE UNIVERSITY , E. Jerome McCarthy, PhD MICHIGAN STATE UNIVERSITY

By: Contributor(s): Publisher: New York, NY : McGraw-Hill Education , 2021Copyright date: ©2021Edition: Seventh EditionDescription: xxxi, 768 pages : charts, photographs and colour illustration ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260570915
Subject(s): DDC classification:
  • 23 658.8
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar RFID Rujukan Dewasa R 658.8 PER (Browse shelf(Opens below)) Not For Loan A01673860
Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 658.8 PER (Browse shelf(Opens below)) Available A01661319

Includes index.

This International Student Edition is for use outside of the U.S.

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