008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
201104t2021 nyuado|e ||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
9781260570915
Terms of availability
RM 113.00
Qualifying information
paperback
040 ## - CATALOGING SOURCE
Original cataloging agency
PPAK
Language of cataloging
eng
Transcribing agency
PPAK
Description conventions
rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number
23
Classification number
658.8
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)
658.8
Feature heading
PER
Feature heading
G
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name
Perreault, William D. Jr.,
Titles and words associated with a name
PhD.
Relator term
author.
245 10 - TITLE STATEMENT
Title
Essentials of Marketing :
Remainder of title
A Marketing Strategy Planning Approach /
Statement of responsibility, etc.
William D. Perreault Jr., PhD UNIVERSITY OF NORTH CAROLINA , Joseph P. Cannon, PhD COLORADO STATE UNIVERSITY , E. Jerome McCarthy, PhD MICHIGAN STATE UNIVERSITY
250 ## - EDITION STATEMENT
Edition statement
Seventh Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture
New York, NY :
Name of producer, publisher, distributor, manufacturer
McGraw-Hill Education ,
Date of production, publication, distribution, manufacture, or copyright notice
2021
Date of production, publication, distribution, manufacture, or copyright notice
