| 000 | 00684nam a2200241 i 4500 | ||
|---|---|---|---|
| 001 | C2-0295450 | ||
| 003 | PPAK | ||
| 005 | 20180728031030.0 | ||
| 008 | 090329s2007 at |||| ||||| | eng d | ||
| 020 | _a0324408080 | ||
| 040 |
_aPPAK _beng _cPPAK _erda |
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| 082 | 0 | 4 |
_a658.82 _223 |
| 090 | 0 | 0 |
_a658.82 _bSHI _dR |
| 100 | 1 |
_aShimp, Terence A., _eauthor |
|
| 245 | 1 | 0 | _aIntegrated marketing communications in advertising and promotion |
| 264 | 1 |
_aAustralia : _bThomson South-Western , _c2007 |
|
| 300 |
_axx, 629 pages ; _c28 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
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| 650 | 1 | 0 | _aSales promotion |
| 942 |
_ddc _cB |
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| 999 |
_c99992 _d99992 |
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