000			01979nam a2200313 i 4500
003			PPAK
005			20250430111121.0
008			250430t20132013-uka e b 001 0 eng d
020			_a9781119942252 _qpaperback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a650.072
090	0	0	_a650.072 _bSEK _dG
100	1		_aSekaran, Uma, _eauthor.
245	1	0	_aResearch Methods for Business : _bA Skill-Building Approach / _cUma Sekaran and Roger Bougie
250			_aSIXTH EDITION
264		1	_aChichester, West Sussex, United Kingdom : _bJohn Wiley & Sons Ltd., _c2013
264		4	_c©2013
300			_axxi, 423 pages : _bcolour illustrations ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index
504			_aBibliography: page 401-407
505			_t1. Introduction to research -- _t2 The scientific approach and alternative approaches to investigation -- _t3 The broad problem area and defining the problem statement -- _t4 The critical literature review -- _t5 Theoretical framework and hypothesis development -- _t6. Elements of research design -- _t7. Data collection methods: Introduction and interviews -- _t8 Data collection methods: Observation -- _t9.9 Data collection methods: Questionnaires -- _t10. Experimental designs -- _t11. Measurement of variables: Operational definition -- _t12. Measurement: Scaling, reliability, validity -- _t13. Sampling -- _t14. Quantitative data analysis -- _t15. Quantitative data analysis: Hypothesis testing -- _t16. Qualitative data analysis -- _t17. The research report.
520			_aThis text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects
650	1	0	_aBusiness _xMethodology _vResearch
700	1		_aBougie, Roger, _eauthor.
942			_2ddc _cB
999			_c199533 _d199533