000			02740nam a2200313 i 4500
003			OSt
005			20231018163547.0
008			231004s2021 enk g 001 1 eng d
020			_a9780008389406 _cRM65.00 _qpaperback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a333.33875
090	0	0	_a333.33875 _bBRO _dG
100	1		_aBrown, Eliot, _eauthor.
245	1	4	_aThe Cault of We : _bWEWORK AND THE GREAT STARTUP DELUSION / _cEliot Brown AND Maureen Farrell
264		1	_aLondon : _bMudlark, London, _c2022
300			_axv, 446 pages : _c20 cm
336			_atext _2rdacontent
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index
504			_aIncludes bibliographical references
520			_aThe definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth 47 billion dollars. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder's vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley 'unicorns'? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust
650	1	0	_aBusiness enterprises _xFinance
650	2	0	_aBusiness enterprises _zUnited States _xFinance
650	2	0	_aBusiness enterprises _zUnited States _xFinance _vCase studies
655		7	_aCase studies
700	1		_aFarrell, Maureen, _d1979- _eauthor.
942			_2ddc _cB
999			_c193306 _d193306