| 000 | 01192nam a22003011i 4500 | ||
|---|---|---|---|
| 005 | 20201104112540.0 | ||
| 008 | 201104t2021 nyuado|e ||| 001 0 eng d | ||
| 020 |
_a9781260570915 _cRM 113.00 _qpaperback |
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| 040 |
_aPPAK _beng _cPPAK _erda |
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| 082 | 0 | 4 |
_223 _a658.8 |
| 090 | 0 | 0 |
_a658.8 _bPER _dG |
| 100 | 1 | 0 |
_aPerreault, William D. Jr., _cPhD. _eauthor. |
| 245 | 1 | 0 |
_aEssentials of Marketing : _bA Marketing Strategy Planning Approach / _cWilliam D. Perreault Jr., PhD UNIVERSITY OF NORTH CAROLINA , Joseph P. Cannon, PhD COLORADO STATE UNIVERSITY , E. Jerome McCarthy, PhD MICHIGAN STATE UNIVERSITY |
| 250 | _aSeventh Edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education , _c2021 |
|
| 264 | 4 | _c©2021 | |
| 300 |
_axxxi, 768 pages : _bcharts, photographs and colour illustration ; _c28 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index. | ||
| 500 | _aThis International Student Edition is for use outside of the U.S. | ||
| 650 | 1 | 0 | _aMarketing |
| 650 | 2 | 0 | _aSelling |
| 700 | 1 |
_aCannon, Joseph P., _cPhD., _eauthor. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome, _cPhD., _eauthor. |
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| 942 |
_2ddc _cB |
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| 999 |
_c179655 _d179655 |
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