| 000 | 01351nam a2200301 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20200824084154.0 | ||
| 008 | 200819t20062006mauao e 001 0ceng d | ||
| 020 |
_a9781591399278 _qhardback |
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| 040 |
_aPPAK _beng _cPPAK _erda |
||
| 082 | 0 | 4 |
_223 _a658.802 |
| 090 | 0 | 0 |
_a658.802 _bFAL _dG |
| 100 | 1 |
_aFallon, Pat, _eauthor. |
|
| 245 | 1 | 0 |
_aJuicing the Orange : _bHow to Turn Creativity into a Powerful Business Advantage / _cPat Fallon and Fred Senn |
| 264 | 1 |
_aBoston, Massachusetts : _bHarvard Business School, _c[2006] |
|
| 264 | 1 | _c©2006 | |
| 300 |
_aix, 228 pages, (8 unnumbered pages of plates) : _billustrations, photographs ; _c24 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _aToo many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results | ||
| 650 | 1 | 0 | _aMarketing |
| 650 | 2 | 0 | _aProduct management |
| 650 | 2 | 0 | _aCreative ability in business |
| 700 | 1 |
_aSenn, Fred, _eauthor. |
|
| 942 |
_2ddc _cB |
||
| 999 |
_c178692 _d178691 |
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