000			01855nam a22002891i 4500
005			20200630155426.0
008			200630t2019 nyuao g 001 0 eng d
020			_a9781260085365 _qpaperback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a658.11
090	0	0	_a658.11 _bBAM _dLCK
100	1		_aBamford, Charles E. _eauthor
245	1	0	_aentrepreneurship : _bTHE ART, SCIENCE, AND PROCESS FOR SUCCESS / _cCharles E. Bamford ; Garry D. Bruton
250			_aThird Edition.
264		1	_aNew York, NY: _bMcGraw-Hill Education, _c©2019
300			_axxiv, 337 pages : _bcolor illustrations ; _c27 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index.
520			_aEntrepreneurship: The Art, Science, and Process for Success , emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
650	1	0	_a New business enterprises.
650	2	0	_aSmall business.
650	2	0	_aSuccess in business.
700	1		_aBruton, Garry D. _eauthor.
942			_2ddc _cB
999			_c177912 _d177912