000			02646nam a2200325 i 4500
003			OSt
005			20200805170927.0
008			200604t20162016maua g 001 0beng d
020			_a9780262035354 _qhardback
040			_aPPAK _beng _cPPAK _erda
082	0	4	_223 _a658.4063
090	0	0	_a658.4063 _bPER _dLCK
100	1		_aPerez-Breva, Luis, _eauthor.
245	1	0	_aInnovating : _bA Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong / _cLuis Perez-Breva ; Artwork by Nick Fuhrer ; Foreword by Edward Roberts
264		1	_aCambridge, MA : _bMIT Press, [ _c[2016]
264		4	_c©2016
300			_axxv, 396 pages : _billustrations ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aIncludes index
504			_aIncludes bibliographical references
520			_aInnovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, "no thing is new" at the outset of what we only later celebrate as innovation. In Innovating, the process -- illustrated by unique and dynamic artwork -- is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you've learned: to advocate, communicate, scale up, manage innovating continuously, and document -- "you need a notebook to converse with yourself," he advises. Everyone interested in innovating also needs to read this book. -- Provided by publisher.
650	1	0	_aCreative ability in business
650	2	0	_aProblem solving
650	2	0	_aNew products
700	1		_aFuhrer, Nick, _dillustrator.
700	1		_aRoberts, Edward, _eforeword.
942			_2ddc _cB
999			_c177436 _d177436