000 00904nam a2200253 i 4500
001 C2-0225152
003 PPAK
005 20180728153437.0
008 000524s2000 nyua|||| ||||| | eng d
020 _a0471835765
040 _aPPAK
_beng
_cPPAK
_erda
082 0 4 _a658.827095
_223
090 0 0 _a658.827095
_bTEM
_dR
100 1 _aTemporal, Paul.,
_eauthor
245 1 0 _aBranding in Asia :
_bthe creation, development and management of Asian brands for the global markets
264 1 _aNew York :
_bJohn Wiley & Sons (Asia) Pte. Ltd. ,
_c2000
300 _a261 pages :
_billustrations ;
_c23 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes bibliographical references and index
650 1 0 _aBrand name products - Case studies ; Marketing-Case studies ; Competition, International - Case studies
942 _ddc
_cB
999 _c145893
_d145893