| 000 | 00867nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | C2-0340954 | ||
| 003 | PPAK | ||
| 005 | 20180728142746.0 | ||
| 008 | 170213s2010 at a|||| ||||| | eng d | ||
| 020 | _a9780324828085 ; 032482808X | ||
| 040 |
_aPPAK _beng _cPPAK _erda |
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| 082 | 0 | 4 |
_a658.827 _223 |
| 090 | 0 | 0 |
_a658.827 _bKUR _dR |
| 100 | 1 |
_aKurtz, David L., _eauthor |
|
| 245 | 1 | 0 | _aPrinciples of contemporary marketing |
| 250 | _aFourteenth edition | ||
| 264 | 1 |
_aAustralia : _bSouth-Western , _c2010 |
|
| 300 |
_axxxii, 670 pages : _bcolour photographs ; _c28 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aIncludes name and company indexes ; Includes subject indexes | ||
| 650 | 1 | 0 | _aBranding (Marketing - Management. ; Strategic planning. |
| 700 | _eauthor | ||
| 942 |
_ddc _cB |
||
| 999 |
_c138077 _d138077 |
||