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Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit

By: Contributor(s): Publisher: Upper Saddle River, New Jersey : Prentice Hall, an imprint of Pearson Education Inc., 2010Copyright date: ©2010Edition: TENTH EDITION; Global EditionDescription: 592 pages : colour illustrations, colour photographs ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780137006700
Subject(s): DDC classification:
  • 23 658.8342
Contents:
Part one. Introduction -- Part two. The consumer as an individual -- Part three. Consumers in their social and cultural settings -- Part four. The consumer's decision-making process and ethical dimensions.
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Holdings
Item type Current library Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar Pinjaman Dewasa 658.8342 SCH (Browse shelf(Opens below)) Available A00748775

Includes bibliographical references and index

Part one. Introduction --
Part two. The consumer as an individual --
Part three. Consumers in their social and cultural settings --
Part four. The consumer's decision-making process and ethical dimensions.

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