Contrary to what some would have you believe, there is no single guaranteed method that will turn a smoker into a non-smoker in any one attempt. So how have the hundreds of millions of people who have stopped managed it? What was their secret to success? The answer is surprisingly simple: they found the formula that was right for them. This book will combine dozens of tried-and-tested ingredients to help you find your formula and be free of smoking. With the benefit of decades of advice and scientific research, Professor Robert West recognises a crucial fact: quitting isn't easy, but it is doable. You may not find your Freedom Formula the first time, or even the second or the third time. But no quit is ever truly a failure: every cigarette not smoked gets closer to understanding what your personal Freedom Formula is, and what ingredients you need to achieve your goals. This book has been researched first hand, by an expert with more than 30 years experience in the field, and comes with a pledge that every claim will be backed up with facts. Packed with case studies and anecdotes, this book will provide you with the secret to quitting that works for you - and with lasting success.