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销售就是卖服务

Xiao Shou Jiu Shi Mai Fu Wu = Selling the Invisible : A Field Guide to Modern Marketing / Harry Beckwith ; Translated by Wu Huanhuan

(美)贝克维斯 吴, 欢欢 By: Contributor(s): Language: Chinese Original language: English Publisher: Nanchang, China : Jiangxi People's Publishing House, 2019Copyright date: ©1997Description: 247 pages : color illustration ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9787210111627
Other title:
  • Translation of: Selling the Invisible : A Field Guide to Modern Marketing
Uniform titles:
  • Selling the Invisible : A field Guide to Modern Marketing Chinese English
Subject(s): DDC classification:
  • 23 658.403
Summary: Through 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems.
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
Book Perpustakaan Alor Setar RFIDTI Pinjaman Dewasa 658.403 BEC (Browse shelf(Opens below)) Available A01646398
Book Perpustakaan Awam Sungai Petani Pinjaman Dewasa 658.403 BEC (Browse shelf(Opens below)) Available A01646399

Copyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd.

Through 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems.

In Chinese.

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