Shimp, Terence A.,  <br/><br/>
Integrated marketing communications in advertising and promotion 

 - xx, 629 pages ;   28 cm 
<br/><br/><label>ISBN: </label>0324408080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82