Parry, Mark E.,  <br/><br/>
Strategic marketing management 

 - ix, 275 pages ;   23 cm 
<br/><br/><label>ISBN: </label>0071450939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>Dewey Class. No.: </label>658.8