TY - BOOK AU - Merlis,George TI - How to make the most of every media appearance : : getting your message across on the air, in print, or online SN - 0071416714 U1 - 158.39 23 PY - 2004/// CY - New York : PB - McGraw-Hill , KW - Interviewing in television ; Interviewing in journalism N1 - Includes index ER -