TY - BOOK AU - Gardner,Howard TI - Changing minds : : the art and science of changing our own and other peoples minds SN - 1578517095 U1 - 153.85 23 PY - 2004/// CY - Boston, Massachusetts : PB - Harvard Business School Press , KW - Change (Psychology) ; Persuasion (Psychology) ; Influence (Psychology) N1 - Includes bibliographical references and index ER -