Kanner, Bernice,  <br/><br/>
Pocketbook power :   how to reach the hearts and minds of today's most coveted consumers-women 

 - x, 211 pages ;   24 cm 
<br/><br/><label>ISBN: </label>0071418601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers ; Consumer behavior ; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.832082