Bovee, Courtland L.,  <br/><br/>
Contemporary advertising 

 - 2nd. ed. 
 - xxvii, 674 pages :   illustrations ;   28 cm 
<br/><br/><label>ISBN: </label>0256033021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1