TY  - BOOK
AU  - Moon,Michael
AU  - 
TI  - Firebrands : : building brand loyalty in the internet age
SN  - 0072124490
U1  - 658.84 23
PY  - 2000///
CY  - Berkeley : 
PB  - McGraw-Hill , 
KW  - Internet marketing ; Brand loyalty
ER  -