Moon, Michael,  <br/><br/>
Firebrands :   building brand loyalty in the internet age 

 - xviii, 317 pages :   illustrations ;   24 cm 
<br/><br/><label>ISBN: </label>0072124490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing ; Brand loyalty
<br/><br/><label>Dewey Class. No.: </label>658.84