McCarthy, E. Jerome,  <br/><br/>
Basic marketing :   a managerial approach. 

 - 6th. 
 - xix, 767 pages :   illustrations ;   24 cm 
<br/><br/><label>ISBN: </label>0256020485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8