TY  - BOOK
AU  - Sekaran,Uma
AU  - Bougie,Roger
TI  - Research Methods for Business : : A Skill-Building Approach 
SN  - 9781119942252
U1  - 650.072  23
PY  - 2013///
CY  - Chichester, West Sussex, United Kingdom
PB  - John Wiley & Sons Ltd.
KW  - Business
KW  - Methodology
KW  - Research
N1  - Includes index; Bibliography: page 401-407; 1. Introduction to research --
; 2 The scientific approach and alternative approaches to investigation --
; 3 The broad problem area and defining the problem statement --
; 4 The critical literature review --; 5 Theoretical framework and hypothesis development --
; 6. Elements of research design --
; 7. Data collection methods: Introduction and interviews --
; 8 Data collection methods: Observation --; 9.9 Data collection methods: Questionnaires --
; 10. Experimental designs --
; 11. Measurement of variables: Operational definition --; 12. Measurement: Scaling, reliability, validity --
; 13. Sampling --
; 14. Quantitative data analysis --; 15. Quantitative data analysis: Hypothesis testing --
; 16. Qualitative data analysis --
; 17. The research report.
N2  - This text offers a framework for conducting research in a scientific manner for all areas of business. Students learn how to develop practical knowledge and skills to understand and carry out research projects
ER  -