TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Wisenblit,Joseph
TI  - Consumer Behavior
SN  - 9780137006700
U1  - 658.8342 23
PY  - 2010///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall, an imprint of Pearson Education Inc., 
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index; Part one. Introduction --
; Part two. The consumer as an individual --
; Part three. Consumers in their social and cultural settings --
; Part four. The consumer's decision-making process and ethical dimensions
ER  -