TY  - BOOK
AU  - Harrison,Mark
TI  - WHAT SPONSORS WANT : : An Inspirational Guide for Event Marketers / 
T2  - Emerging Issues and Trends in Sport Business
SN  - 9789811219016
U1  - 659.285 23
PY  - 2021///]
CY  - Singapore ; New Jersey : 
PB  - World Scientific, 
KW  - Corporate sponsorship
KW  - Special events
KW  - Marketing
KW  - Sports sponsorship
KW  - Performing arts sponsorship
N1  - Chapter 1: The business of sponsorship it's greatest magic in marketing -; Chapter 2: What sponsors want from you and your property -; Chapter 3: To borrow equity the definition of sponsorship  -; Chapter 4: To tell stories a sponsor's tale -; Chapter 5: To engage stakeholders Activate. Activate. Activate -; Chapter 6: To see proof don't be afraid of the truth -; Chapter 7: To get promoted ... not fired -; Chapter 8: Building a strategy planning for success -; Chapter 9: The future of sponsorship is it already here? -; Scenarios
N2  - "This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge."
ER  -