Chishti, Zarrar, <br/><br/>
Gamification Marketing / 
by Zarrar Chishti. 
 - x, 282 pages :  illustrations ;  23 cm. 
 - For dummies. .
 - For dummies. .
<br/><br/> Includes index.  "Learning made easy"--Cover. 
<br/><br/> "Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing. 
<br/><br/><label>ISBN: </label>9781119663973  RM107.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing. <br/>Gamification.
<br/><br/><label>Dewey Class. No.: </label>658.872