TY  - BOOK
AU  - Yovovich,B.G.
TI  - New marketing imperatives : : innovative strategies for today's marketing challenges
SN  - 0133110516
U1  - 658.8 23
PY  - 1995///
CY  - New Jersey : 
PB  - Prentice Hall , 
KW  - Industrial marketing - Management
ER  -