Yovovich, B.G.,  <br/><br/>
New marketing imperatives :   innovative strategies for today's marketing challenges 

 - xxv, 248 pages ;   23 cm 
<br/><br/><label>ISBN: </label>0133110516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8