TY  - BOOK
AU  - Waller,David
AU  - Younger,Rupert
TI  - THE REPUTATION GAME: The Art of Changing How People See You  
SN  - 9781786070715
U1  - 650.13 23
PY  - 2017///.
CY  - London, England
PB  - OneWorld
KW  - Succes in business.
KW  - Reputation
KW  - Public opinion.
N1  - Includes bibliographical references (pages 271-272) and index.
N2  - It's a game you're already playing, whether you like it or not. You can choose to ignore it and remain at the mercy of what others say about you, or you can take the time to learn how it works. For those who do, the potential benefits are unlimited. Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
ER  -