Heller, Steven, <br/><br/>
The logo design idea book :   Inspiration from 50 masters / 
Steven Heller and Gail Anderson. 
 - 128 pages :   colour illustrations, colour photographs ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.   
<br/><br/><label>ISBN: </label>9781786274120  RM80.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logotypes (Printing). <br/>Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>686.224