01631nam a2200325 i 4500003000400000005001700004008004100021020003800062040002400100082001500124090001900139100003800158245009300196264005000289264001100339300003000350336002100380337002500401338002300426500001900449504004500468505036600513520027700879650003401156650003101190650002701221700002701248942001101275999001901286OSt20210328102510.0210328t20092009cau e 001 0 eng d a9781582437248cRM66.90qpaperback aPPAKbengcPPAKerd04223a306.3400a306.34bOREdG aO'Reilly, Terry, d1959-eauthor.10aTHE AGE OF PERSUASION : bHOW MARKETING ATE OUR CULTURE /cTERRY O'REILLY & MIKE TENNANT 1aBerkeley, California : bCounterpoint ;c2009 4c©2009 axxvii, 324 pages :c23 cm 2rdacontentatext 2rdamediaaunmediated 2rdacarrieravolume aIncludes index aIncludes bibliographical pages : 301-303 tClutter -- tBreaking the contract -- tThe rise and fall and rise of branded entertainment --tPersuading yoots -- tThe youtube revolution -- tGuerrillas in our midst --tthe lesson of Clark Gable's undershirt -- tThe language of persuasion -- tA sense of persuasion --tThe human face of persuasion -- tThe long and short of it -- tThe wall of cynicism. aTerry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.10aAdvertising vSocial aspects 20aMarketing vSocial aspects aMass media and culture1 aTennant, Mikeeauthor. 2ddccB c182988d182988