HOW MARKETING ATE OUR CULTURE O'Reilly, Terry 1959- creator author. Tennant, Mike author. text cau 2009 2009 monographic eng

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xxvii, 324 pages : 23 cm Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all. Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. adult TERRY O'REILLY & MIKE TENNANT Includes index Includes bibliographical pages : 301-303 Advertising Social aspects Marketing Social aspects Mass media and culture 306.34 9781582437248 PPAK 210328 20210328102510.0 eng