01639nam a2200325 i 4500 OSt 20210328102510.0 210328t20092009cau e 001 0 eng d 9781582437248 RM66.90 paperback PPAK eng PPAK rd 23 306.34 306.34 ORE G O'Reilly, Terry, 1959- author. THE AGE OF PERSUASION : HOW MARKETING ATE OUR CULTURE / TERRY O'REILLY & MIKE TENNANT Berkeley, California : Counterpoint ; 2009 ©2009 xxvii, 324 pages : 23 cm rdacontent text rdamedia unmediated rdacarrier volume Includes index Includes bibliographical pages : 301-303 Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all. Advertising Social aspects Marketing Social aspects Mass media and culture Tennant, Mike author. ddc B 182988 182988