Dodson, Ian, <br/><br/>
THE ART OF DIGITAL MARKETING :  THE DEFINITIVE GUIDE TO CREATING STRATEGIC, TARGETED AND MEASURABLE ONLINE CAMPAIGNS / 
IAN DODSON 
 - viii, 385 pages :  illustrations (black and white) and charts ;  26 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/> The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. 
<br/><br/><label>ISBN: </label>9781119265702  RM 168.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.872