TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
TI  - CONTEMPORARY advertising and Integrated Marketing Communications
SN  - 9781260570830
U1  - 659.1 23
PY  - 2020///]
CY  - New York, NY : 
PB  - McGraw-Hill Education, 
KW  - Advertising
KW  - Marketing
N1  - The International Student Edition is for use outside of the U.S.--Cover; Includes bibliographical references and indexes
ER  -