Arens, William F., <br/><br/>
CONTEMPORARY advertising and Integrated Marketing Communications / 
William F. Arens, Michael F. Weigold. 
 - sixteenth edition 
 - xxvi, 702 pages :  colour illustrations, colour photographs ;  28 cm 
<br/><br/> The International Student Edition is for use outside of the U.S.--Cover 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781260570830  paperback 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1