TY  - BOOK
AU  - Perreault,William D.Jr
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of Marketing: A Marketing Strategy Planning Approach 
SN  - 9781260570915
U1  - 658.8 23
PY  - 2021///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Selling
N1  - Includes index; This International Student Edition is for use outside of the U.S
ER  -