Perreault, William D. Jr.,  PhD. <br/><br/>
Essentials of Marketing :  A Marketing Strategy Planning Approach / 
William D. Perreault Jr., PhD UNIVERSITY OF NORTH CAROLINA , Joseph P. Cannon, PhD COLORADO STATE UNIVERSITY , E. Jerome McCarthy, PhD MICHIGAN STATE UNIVERSITY 
 - Seventh Edition. 
 - xxxi, 768 pages :  charts, photographs and colour illustration ;  28 cm. 
<br/><br/> Includes index.  This International Student Edition is for use outside of the U.S. 
<br/><br/><label>ISBN: </label>9781260570915  RM 113.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Selling
<br/><br/><label>Dewey Class. No.: </label>658.8