Beckwith, Harry <br/><br/>
Xiao Shou Jiu Shi Mai Fu Wu =  Selling the Invisible : A Field Guide to Modern Marketing / 
Translation of:  Selling the Invisible :   A Field Guide to Modern Marketing 
Harry Beckwith ; Translated by Wu Huanhuan 
 - 247 pages :  color  illustration ;  21 cm. 
<br/><br/> Copyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd.<br/> 
<br/><br/> Through 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems. 
<br/><br/><br/>In Chinese. 
<br/><br/><label>ISBN: </label>9787210111627  RM 63.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.403