TY  - BOOK
AU  - Bamford,Charles E.
AU  - Bruton,Garry D.
TI  - entrepreneurship: THE ART, SCIENCE, AND PROCESS FOR SUCCESS 
SN  - 9781260085365
U1  - 658.11 23
PY  - 2019///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  -  New business enterprises
KW  - Small business
KW  - Success in business
N1  - Includes index
N2  - Entrepreneurship: The Art, Science, and Process for Success , emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans
ER  -