Entrepreneurship in Tourism - Walmsley, Andreas (New York, NY: Routledge, 2019)
1 Entrepreneurship in tourism: an introduction -- 2 Conceptual foundations of entrepreneurship -- 3 Innovation -- 4 Initial steps: the role of the business plan -- 5 Marketing -- 6 From birth to growth -- 7 Entrepreneurship and employment -- 8 Strategy and entrepreneurship -- 9 Social entrepreneurship in tourism -- 10 Public policy and entrepreneurship in tourism -- 11 Contemporary issues in entrepreneurship research -- 12 Conclusion
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Keywords: Tourism -- Management; Entrepreneurship