Walmsley, Andreas <br/><br/>
Entrepreneurship in Tourism / 
Andreas Walmsley 
 - xv, 238 pages :  illustration (black and white, and color) ;  25 cm. 
<br/><br/> Visit the eResource: www.routledge.com/9781138048775 
<br/><br/>1 Entrepreneurship in tourism: an introduction -- 2 Conceptual foundations of entrepreneurship -- 3 Innovation -- 4 Initial steps: the role of the business plan -- 5 Marketing -- 6 From birth to growth -- 7 Entrepreneurship and employment -- 8 Strategy and entrepreneurship -- 9 Social entrepreneurship in tourism -- 10 Public policy and entrepreneurship in tourism -- 11 Contemporary issues in entrepreneurship research -- 12 Conclusion 
<br/><br/><label>ISBN: </label>9781138048775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism --Management.<br/> Entrepreneurship.
<br/><br/><label>Dewey Class. No.: </label>338.4791