01758nam a2200325 i 4500 20200805171124.0 160316t20182018nyua gr 001 0 eng 9781101980330 paperback PPAK eng PPAK rda pcc 306.3 23 306.3 THO LCK Thompson, Derek, author. 1986- HIT MAKERS : How to Succeed in an Age of Distraction / DEREK THOMPSON. How to succeed in an age of distraction. New York : Penguin Books 2018. ©2018 xix, 344 pages : illustrations ; 22 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 311-334) and index. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Hit Makers takes readers on a tour through the last century of pop culture blockbusters and investigates the most valuable currency of the twenty-first - people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular, and what it takes -in an age of distraction - to make a hit. Consumers. Popularity Social aspects. Marketing Social aspects. Popular culture Social aspects. Product management. ddc B 177399 177399 0 0 PPAK LCK 2020-08-12 1 1 LCK 306.3 THO A00738991 2022-04-18 00:00:00 2022-03-10 B