01672nam a2200289 i 450000500170000000800410001702000290005804000250008704200080011208200140012010000370013424500820017124600450025326400380029826400120033630000450034833600260039333700280041933800270044750400670047452006950054165000170123665000340125365000330128765000380132065000240135820200805171124.0160316t20182018nyua   gr     001 0 eng    a9781101980330qpaperback  aPPAKbengcPPAKerda  apcc04a306.32231 aThompson, Derek,eauthor.d1986-10aHIT MAKERS :bHow to Succeed in an Age of Distraction /     cDEREK THOMPSON.3 aHow to succeed in an age of distraction. 1aNew York :bPenguin Booksc2018.  4c©2018   axix, 344 pages :billustrations ;c22 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references (pages 311-334) and index.  aIn his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Hit Makers takes readers on a tour through the last century of pop culture blockbusters and investigates the most valuable currency of the twenty-first - people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular, and what it takes -in an age of distraction - to make a hit.  0aConsumers.   0aPopularityxSocial aspects.   0aMarketingxSocial aspects.   0aPopular culturexSocial aspects.  0aProduct management.