TY  - BOOK
AU  - Faltin,Günter
TI  - Brains VS Capital: Entrepreneurship for Everyone Lean, Smart, Simple / 
SN  - 9789813235830
U1  - 658.11 23
PY  - 2019///]
CY  - Singapore
PB  - World Scientific, 
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Includes bibliographical references; Intoduction: All road lead the rome--; The tea campaign as a case study--; Start-ups: creative concepts, not high-tech--; The step-child concept: it pays to finetune your concept--; Avoiding overload--;  Building a business with components --; Playing in the big boys' league--; How to work out your own high--; The entrepreneurship laboratory: How to work out your own high-petential concept--; Entrepreneurship as a challenge--; Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past)--; An invitation to a dance
N2  - "Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"--
ER  -